Robert Prior

Partner

Qualifications

• Certified Practising Accountant (CPA)

• Bachelor of Commerce (Accounting)

Focus Industries

• Wineries and vineyards

• Tourism and hospitality

• Health: medical and pharmacies

Industry Expertise

Rob brings extensive expertise across the wine, tourism, hospitality, health, medical and pharmacy industries. His specialisation in the wine sector has equipped him with deep insights into its unique regulatory and operational demands, while his work in tourism, hospitality, and health enables him to guide clients through their industry-specific challenges with precision and clarity.

Professional Background

Rob began his journey with Lincolns back in 2001, becoming a valued partner in 2014. With over 30 years of experience, he is known for his friendly, proactive and positive approach in helping business owners navigate growth, challenges and importantly assisting them achieve their future goals. His dedication to Albany’s business community is evident in his approachable demeanor and commitment to delivering relevant, strategic and insightful advice.

Interests

Outside of work, Rob has a passion for adventure. He enjoys camping, 4WDing, beach and bush walks and kayaking. When not outdoors, he’s often found working on home projects or in the garden with his wife Alison.

Favourite TV series

Rob is an avid fan of Game of Thrones, both the series and the books. He also greatly enjoyed Peaky Blinders for its captivating acting, cinematography and soundtrack.